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e-book

SEO& PPC - Better Together (Cód: 9583867)

Melanie Mitchell

PEARSON TECHNOLOGY GROUP

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SEO& PPC - Better Together

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In SEO & PPC: Better Together, Melanie Mitchell shows how to use search engine optimization (SEO) and pay-per-click (PPC) together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more consumers and use data from both to improve the performance of each. Mitchell begins by comparing the paid and organic search marketing “pathways,” reviewing applications, overlaps, differences, strengths, weaknesses, and tradeoffs. Next, Mitchell shows how paid search data can be a gold mine when figuring out where to focus your SEO efforts, and understanding what content to optimize or build based on your actual ROI rather than relying on indirect traffic estimates from keyword research tools. She presents the latest research on synergies between SEO and PPC, shows how to handle new analytical complexities introduced by changes in Google’s search privacy policies, and offers practical, step-by-step guidance for building a KPI-linked dashboard that organizes your data and makes it more usable. From start to finish, Mitchell’s techniques and guidance are designed to help marketers become smarter about focusing their time and budgets, evaluating current returns, and optimizing the value of every campaign they create.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca PEARSON TECHNOLOGY GROUP
Número de Páginas 24 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 1360
Início da Venda 14/05/2012
Código do Formato Epub
Cód. Barras 9780133037630
Ano da Publicação 2012
AutorMelanie Mitchell