Avoid becoming a #PRFail with a solid social media strategy 'Social Media Rules of Engagement' guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one--and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has established itself as a critical part of any external communications strategy--but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis. Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas--and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book 'Social Media Rules of Engagement' is an integral resource to guide your social strategy toward success. How can you avoid becoming the next big #PRFail? The way we consume information has fundamentally changed, and now there are more people listening than ever. 'Social Media Rules of Engagement' gives you the tools you need to avoid scandal, manage a crisis, influence audience response and take ownership of your online narrative. The success of your organisation could depend on it. Through first-hand experience, leading social media crisis communicator Nicole Matejic demonstrates how to save yourself and your organisation from disaster. 'Social Media Rules of Engagement' shows you: how to plan for a social media crisis before it happens what to do, and not do, in crisis communications how to make big social media data work for you why social media influence is the currency of the future. Whether you work in the private or public sector, in military strategic communications, information operations, public affairs, crisis and issues management or corporate affairs, this book shows you how to manage your social media presence so your #PRFail doesn't manage you.