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Strategic Management in Construction 2nd Edition (Cód: 9059036)

David Langford

Wiley Blackwell

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Strategic Management in Construction 2nd Edition

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Descrição

This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors' firms and the associated professions.
Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organizations.
The book will provide a valuable tool for the strategic development of construction firms.
'Ten years separate the editions during which period a significant number of British, (and other), construction firms which had survived generations of proprietors merged, changed beyond recognition or ceased trading. One can not but wonder if publication of a work on strategic planning some twenty year earlier might have saved some of them.' Construction Manager
'The book presents the essential elements for managing at this higher level and should be a must for any construction professional who aspires to an executive position in industry as well as any student for construction management, project management and organizational management in construction. It comes highly recommended' Engineering, Construction and Architectural Management

Características

Peso 0.41 Kg
Produto sob encomenda Sim
Marca Wiley Blackwell
I.S.B.N. 9780632049998
Altura 24.13 cm
Largura 16.66 cm
Profundidade 1.45 cm
Número de Páginas 260
Idioma Inglês
Acabamento Brochura
Cód. Barras 9780632049998
Ano da edição 2001
País de Origem Estados Unidos
AutorDavid Langford