From their work with these Global 1000 companies, Cramer and Karabell know firsthand how business can successfully grapple with big-picture issues like resource scarcity, supply chain complexities, and the diverse expectations of government and the public. In Sustainable Excellence, they tell the story of how Coca-Cola and Greenpeace collaborated on a refrigerator that fights climate change. They show how companies like Best Buy and Nike are transforming the very products they sell to deliver more value to consumers with less waste. They recount how GE and Google created an innovative partnership that is developing “smart grids” that radically reduce energy use. And they show how business leaders like Starbucks’ founder and CEO Howard Schultz put sustainable excellence at the center of his company’s business strategy.
Through these and other fascinating stories, Sustainable Excellence makes the case for a different way of doing business—one that will define both business success and economic vitality in the 21st century.
|Produto sob encomenda||Sim|
|Ano da edição||2011|
|Número de Páginas||288|