Artboard 33 Artboard 16 Artboard 18 Artboard 15 Artboard 21 Artboard 1 Artboard 2 Artboard 5 Artboard 45 Artboard 45 Artboard 22 Artboard 9 Artboard 23 Artboard 17? Artboard 28 Artboard 43 Artboard 49 Artboard 47 Artboard 38 Artboard 32 Artboard 8 Artboard 22 Artboard 5 Artboard 25 Artboard 1 Artboard 42 Artboard 11 Artboard 41 Artboard 13 Artboard 23 Artboard 10 Artboard 4 Artboard 9 Artboard 20 Artboard 6 Artboard 11 Artboard 7 Artboard 3 Artboard 3 Artboard 12 Artboard 25 Artboard 34 Artboard 39 Artboard 24 Artboard 13 Artboard 19 Artboard 7 Artboard 24 Artboard 31 Artboard 4 Artboard 14 Artboard 27 Artboard 30 Artboard 36 Artboard 44 Artboard 12 Artboard 17 Artboard 17 Artboard 6 Artboard 27 Artboard 19 Artboard 30 Artboard 29 Artboard 29 Artboard 26 Artboard 18 Artboard 2 Artboard 20 Artboard 35 Artboard 15 Artboard 14 Artboard 48 Artboard 50 Artboard 26 Artboard 16 Artboard 40 Artboard 21 Artboard 29 Artboard 10 Artboard 37 Artboard 3 Artboard 3 Artboard 46 Artboard 8
Promoção Visa Checkout

Switch: How To Change Things When Change Is Hard (Cód: 2864254)

Heath,Chip

Random House Uk

Ooopss! Este produto está temporariamente indisponível.
Mas não se preocupe, nós avisamos quando ele chegar.

Ooops! Este produto não está mais a venda.
Mas não se preocupe, temos uma versão atualizada para você.

Ooopss! Este produto está fora de linha, mas temos outras opções para você.
Veja nossas sugestões abaixo!

Economize até R$ 17,00

R$ 30,01 (-15%) em até 1x no crédito R$ 30,01 (-15%) no boleto
R$ 47,00 R$ 35,30 (-25%)
Cartão Saraiva R$ 30,01 (-15%) em até 1x no cartão

Crédito:
Boleto:
Cartão Saraiva:

Total: R$0,00

Em até 1x sem juros de R$ 0,00


Switch: How To Change Things When Change Is Hard

R$35,30

Descrição

The compulsive eater who can't seem to stick to his diet. The office manager who can't get people to hand in their expenses on time. The aid worker who needs to combat child malnutrition. Why is it so hard to make change happen? In 'Switch', bestselling authors Chip and Dan Heath argue that the reason lies deep within our psychology. The rational part of our brain may know that it makes good sense to get up earlier, to recycle more, to go for that new job, but the emotional part likes things the way they are, and its short-term desire for an easy life tends to get in the way of our long-term plans. So how do we deal with these two parts of our brains? How do we make the switch? The answer is to get them to work together, and in 'Switch' the brothers Heath explore all of the best ways to make changes not only in our own lives, but also in the lives of others. Whether it's using the rational brain to outwit the emotional brain - for instance, by buying an alarm clock that runs away from you when you want to hit the snooze button - or harnessing the power of the emotional brain, like the headteacher who changed her school's grading system to A, B, C, and NY - not yet - to encourage her students to work harder, there are many startlingly simple yet truly effective strategies we can all employ. If you've ever found yourself stuck in a rut, if you've ever looked at a super-motivated, self-disciplined friend and wondered 'How does she do that?' or even if you just want to learn a bit more about our psychology, 'Switch' is essential reading.

Características

Peso 0.44 Kg
Produto sob encomenda Sim
Marca Random House Uk
I.S.B.N. 9781847940315
Referência .
Altura 0.00 cm
Largura 0.00 cm
Profundidade 0.00 cm
Número de Páginas 320
Idioma Inglês
Cód. Barras 9781847940315
Ano da edição 2010
AutorHeath,Chip