Institute a proactive reputational management framework that matches individual behaviour to organizational values 'The Business Ethics Twin-Track' is a practical guide to reputational risk management. A deep exploration of the concept of reputation, the ways in which it can suffer, and the consequences when it does, the book outlines an ethics controls framework that can mitigate risk and improve business performance. Readers will learn how to identify and manage weaknesses, and how to institute a system of governance that embeds proper, ethical conduct into the corporate culture. A clear set of controls and procedures provides actionable instruction that can be customised to suit the organisational structure, and discussion of historical and international ethics provides the context for implementation. Case studies illustrate the real-world applications, while interviews with executives from a variety of sectors provide important practical insights into some of the key issues discussed in the book. The law regulates behaviour in health and safety and financial crime, but otherwise, conduct is largely determined by the culture, ethics and values of an organisation. Effective reputation management is complex, and often difficult to achieve, as much of the available information on the topic is more theoretical than practical. This book bridges the gap by providing the tools that will help managers to: Implement a modern ethics control framework, encompassing codes, officers, reporting lines and training Consider the role of the media and social media in reputational damage to individuals and organisations Analyse the key controls in responsibility and governance frameworks from around the world Determine the causes and controls of conduct risk, including incompetence, negligence and criminality Today's fast-paced media environment means corporate reputations can be obliterated in moments, and damage limitation is often too little, too late. Adopting the measures set out in this book will embed ethics into the culture, and match people's behaviours to the organisation's values. From the same author MANAGING FRAUD RISK A PRACTICAL GUIDE FOR DIRECTORS AND MANAGERS STEVE GILES 9780470979457, Hardback 352 Pages, October 2012 Fraud can severely damage an organisation's profitability and reputation. The risks have never been higher than they are in today's turbulent economic times, yet many organisations continue to take a reactive approach, thinking about fraud only once it has occurred. As a result they are forced to deal with the consequences, often having to act quickly and under conditions of extreme stress, leading to poor outcomes. In 'Managing Fraud Risk: A Practical Guide for Directors and Managers' Steve Giles lays out the modern, strategic approach to the problem. He explains corporate fraud theory and examines the results primarily from the business perspective of identifying the most cost-effective methods available to manage the risks. The book provides a menu of anti-fraud techniques and day to day processes designed to prevent, detect and investigate fraud, thus enabling the reader to create a cost-effective anti-fraud framework tailored to the specific needs and circumstances of their own organisation. Damage to reputation through inappropriate conduct is a significant risk today for all businesses. It is crucial that this risk is well managed if success over the long term is to be achieved. Organisations must not only promote positive values and discourage poor behaviours but also become more resilient by embedding good business ethics and a healthy culture throughout their operations. But how is this best achieved? In 'The Business Ethics Twin-Track: Combining controls and culture to minimise reputational risk' Steve Giles provides a roadmap for directors and managers. The key is an approach that combines ethical hardware and software. He shows how the ethical toolbox - value statements, development programmes, whistle-blowing hotlines etc. - should be used to manage and reinforce behaviours which align with the organisation's stated values. The addition of ethical software is crucial and he demonstrates the importance of leadership, governance and top-level commitment in order to create a strong culture in which business is conducted in ways which reinforce those values day after day. 'The Business Ethics Twin-Track' is a practical business book. It is unique because, rather than focusing on theory, it offers guidance on implementing cultural change through the mechanism of a hypothetical consultancy project. The ideas in the book, together with practical recommendations, are discussed and developed through a series of eight workshops on behalf of a fictional client, each one culminating in a list of key takeaways for management action. The advice offered is complemented by extracts from interviews with prominent business men and women, providing insights and commentary based on their experience of the areas under discussion. This practical focus, underpinned by numerous real-world examples, makes 'The Business Ethics Twin-Track' the must-have guide for directors and managers when addressing this vital aspect of performance today.