The Dentsu Way shares proven tactics for getting your message to consumers and creating 'scenarios' to move them through calibrated Contact Points to meet whatever specific goal you set.
This game-changing book:
Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields
Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST
Provides nine of Dentsu's newest original tools and analysis methods
Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.
|Produto sob encomenda||Sim|
|Ano da edição||2011|
|País de Origem||Estados Unidos|
|Número de Páginas||320|
|Autor||Sugiyama, Kotaro; Andree, Tim|