The Economist Corporate Network has for many years now been one of the leading authorities advising firms on how to make the most of the opportunities that emerging markets present and avoid the mistakes that so many companies make with disastrous results.
This book, written and edited by the Corporate Network team is in two parts:
- Part one examines new approaches to business in emerging market: what you need to think about, the various risks and how to get your approach right
- Part two is aimed at helping firms prioritise emerging markets by giving a review of the different markets from the BRIC countries (Brazil, Russia, india and China) to the emerging economies of Eastern Europe, Asia and Africa
Using the expertise built up over the years by The Economist Corporate Network team and the experiences of the hundreds of companies they have worked with, there is no more useful guide to getting to grips with the opportunities that emerging markets offer and how to take advantage of them.
|Produto sob encomenda||Sim|
|Número da edição||3|
|Ano da edição||2014|
|País de Origem||Reino Unido|
|Número de Páginas||256|