Artboard 33 Artboard 16 Artboard 18 Artboard 15 Artboard 21 Artboard 1 Artboard 2 Artboard 5 Artboard 45 Artboard 45 Artboard 22 Artboard 9 Artboard 23 Artboard 17? Artboard 28 Artboard 43 Artboard 49 Artboard 47 Artboard 38 Artboard 32 Artboard 8 Artboard 22 Artboard 5 Artboard 25 Artboard 1 Artboard 42 Artboard 11 Artboard 41 Artboard 13 Artboard 23 Artboard 10 Artboard 4 Artboard 9 Artboard 20 Artboard 6 Artboard 11 Artboard 7 Artboard 3 Artboard 3 Artboard 12 Artboard 25 Artboard 34 Artboard 39 Artboard 24 Artboard 13 Artboard 19 Artboard 7 Artboard 24 Artboard 31 Artboard 4 Artboard 14 Artboard 27 Artboard 30 Artboard 36 Artboard 44 Artboard 12 Artboard 17 Artboard 17 Artboard 6 Artboard 27 Artboard 19 Artboard 30 Artboard 29 Artboard 29 Artboard 26 Artboard 18 Artboard 2 Artboard 20 Artboard 35 Artboard 15 Artboard 14 Artboard 48 Artboard 50 Artboard 26 Artboard 16 Artboard 40 Artboard 21 Artboard 29 Artboard 10 Artboard 37 Artboard 3 Artboard 3 Artboard 46 Artboard 8

The Fine Art Of Success - How Learning Great Art Can Create Great Business (Cód: 9237318)

Anderson, John; ANDERSON,JAMIE; Kupp, Martin; Reckhenrich,Jorg

John Wiley & Sons

Ooops! Este produto não está mais a venda.
Mas não se preocupe, temos uma versão atualizada para você.

Ooopss! Este produto está fora de linha, mas temos outras opções para você.
Veja nossas sugestões abaixo!

R$ 274,20

em até 9x de R$ 30,47 sem juros
Cartão Saraiva: 1x de R$ 260,49 (-5%)

Total: R$0,00

Em até 1x sem juros de R$ 0,00


Origem

R$ 49,90

Crédito:
Boleto:
Cartão Saraiva:

Total: R$0,00

Em até 9x sem juros de R$ 0,00


The Fine Art Of Success - How Learning Great Art Can Create Great Business

R$274,20

Quer comprar em uma loja física? Veja a disponibilidade deste produto

Entregas internacionais: Consulte prazos e valores de entrega para regiões fora do Brasil na página do Carrinho.

ou receba na loja com frete grátis

X
Formas de envio Custo Entrega estimada

* Válido para compras efetuadas em dias úteis até às 15:00, horário de Brasília, com cartão de crédito e aprovadas na primeira tentativa.

X Consulte as lojas participantes

Saraiva MegaStore Shopping Eldorado Av. Rebouças, 3970 - 1º piso - Pinheiros CEP: 05402-600 - São Paulo - SP

Descrição

You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creativity, is every manager an artist; Picasso - Art lessons for global managers; Koons - Made in Heaven produced on eart; and Paik - Global Groove, innovation through juxtaposition. With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply. Innovation is the 'buzz' topic for the 21st century manager. Now it's time to learn from those who have been doing it for centuries - creative artists. Wondering how your firm can sustain competitive advantage? This book suggests you might look to contemporary artist Damian Hirst, or pop-star Madonna for guidance on successful strategies for driving innovation and creativity in business This book is a fresh and entertaining course on key strategies for successful business innovation. The authors analyse the success of artists through the lens of management theory and ask what practising managers can learn from the way creative artists innovate. They show that there are real lessons for managers from the success of artists such as Joesph Beuys, Madonna, Pablo Picasso and others, and that many of these lessons can be applied within the firm. 'Anderson, Reckhenrich and Kupp bring new insights to strategy and innovation by exploring the creative industries. It is rare for business books to be as readable as this one, and the authors are storytellers of the first order. I highly recommend this text to any executive seeking fresh inspiration towards achieving business success.' --Peter Lorange, President, Lorange Institute 'This is truly an inspiring book. It shows us that business executives can draw inspiration not only from business and economic theory and practice, but also from the culturally-grounded world of the arts. Where better to look for insights into innovation, creativity and vision than to contemporary and historical icons such as Madonna and Picasso, to name but a few of their colourful subjects? This is a 'must' read for anyone who wants to gain a broader understanding of the 'big picture'.' --Prof. Dr Derek F. Abell, founding president of the European School of Management and Technology, Berlin, former dean of IMEDE, and full-time faculty member of Harvard Business School 'I hope that many managers will be inspired by this fantastic book. From the experience of many art-projects in the past 15 years within the Otto Group I am truly convinced that companies can learn tremendously from artists in developing their organisations - in communicating their vision and mission, in growing better teamwork, in leadership training and in developing the company culture. This book gives the reader the perfect opportunity to do this.' --Jurgen Bock, Otto Group ''The Fine Art of Success' defines a higher and more inspiring level of cross fertilization between the two 'Lebenswelten' (ways of life) art and business I have ever seen before. Following the supposedly peaceful process of innovation in Arts between Titian and Tintoretto as a fierce battle of business cases, or Picasso, Gauguin and van Gogh in their different approaches to globalization, offers not only new insights in management principles. It creates also a new entry point for trained business people to reconsider Arts as an essential and inspiring dimension for a true leader.' --Friedrich Kuhn, Partner, Egon Zehnder International

Características

Peso 0.43 Kg
Produto sob encomenda Sim
Marca John Wiley & Sons
I.S.B.N. 9780470661062
Referência 014410755
Altura 23.50 cm
Largura 16.30 cm
Profundidade 2.10 cm
Número de Páginas 200
Idioma Inglês
Acabamento Capa dura
Cód. Barras 9780470661062
Número da edição 1
Ano da edição 2011
AutorAnderson, John; ANDERSON,JAMIE; Kupp, Martin; Reckhenrich,Jorg