Peter Harris, National President, Australian Market and Social Research Society (AMSRS). ??It?s hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques?quant and qual?this book is for you.?
Reg Baker, President and Chief Operating Officer, Market Strategies International ??Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru.?
Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association ??Ray Poynter?s comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue ... it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray?s tour de force.?
Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School??
|Produto sob encomenda||Sim|
|Início da Venda||03/03/2016|
|Formato Livro Digital|
|Número da edição||1|
|Código do Formato|
|Número de Páginas||462 (aproximado)|
|Ano da Publicação||110|