The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen.
His work is cited by the world s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestsellerone of the most influential business books of all timeinnovation expert Clayton Christensen shows how even the most outstanding companies can do everything rightyet still lose market leadership.
Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products 'will' get pushed aside unless managers know how and when to abandon traditional business practices.
Offering both successes and failures from leading companies as a guide, 'The Innovator s Dilemma' gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.
Sharp, cogent, and provocativeand consistently noted as one of the most valuable business ideas of all time'The Innovator s Dilemma' is the book no manager, leader, or entrepreneur should be without.
|Produto sob encomenda||Não|
|Marca||Harvard Business Review Press|
|Ano da edição||2016|
|País de Origem||Estados Unidos|
|Número de Páginas||288|
|Autor||Christensen, Clayton M.|