His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller--now updated with a fresh new package--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still lose market leadership. Read this international bestseller to avoid a similar fate.
Clay Christensen--who authored the award-winning 'Harvard Business Review' article 'How Will You Measure Your Life?'--explains why most companies miss out on new waves of innovation. No matter the industry, he says a successful company with established products WILL get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, 'The Innovator's Dilemma' gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.
Sharp, cogent, provocative, and one of the most influential business books of all time--'The Innovator's Dilemma' is the book no manager or entrepreneur should be without. Add this newly released edition to your library.
|Produto sob encomenda||Não|
|Marca||Harvard Business Review Press|
|Ano da edição||2013|
|Número de Páginas||252|