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The Little Black Book Of Innovation - How It Works, How To do It (Cód: 9164862)

Anthony,Scott D.

Harvard Business Review Press

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The Little Black Book Of Innovation - How It Works, How To do It

R$104,60

Descrição

Innovation may be the hottest discipline around todayin business circles and beyond. And for good reason. Innovation transforms companies and markets. It s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable.
No longer. In 'The Little Black Book of Innovation,' long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation s vital role in organizational success and personal growth.
This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation s key steps:
Finding insight
Generating ideas
Building businesses
Strengthening innovation prowess in your workforce and organization
With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.'

Características

Produto sob encomenda Não
Marca Harvard Business Review Press
Cód. Barras 9781422171721
Altura 21.34 cm
I.S.B.N. 9781422171721
Profundidade 3.05 cm
Referência 9781422171721
Acabamento Capa dura
Ano da edição 2011
Idioma Inglês
Número de Páginas 283
Peso 0.41 Kg
Largura 14.48 cm
AutorAnthony,Scott D.

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