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The Lords Of Strategy - The Secret Intellectual History Of The New Corporate World (Cód: 9188794)

Kiechel III,Walter

Harvard Business Review Press

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Imagine, if you can, the world of business - without corporate strategy.
Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics.
But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry:
Bruce Henderson, founder of Boston Consulting Group
Bill Bain, creator of Bain & Company
Fred Gluck, longtime Managing Director of McKinsey & Company
Michael Porter, Harvard Business School professor
Providing a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the way we work.


Produto sob encomenda Não
Marca Harvard Business Review Press
Cód. Barras 9781591397823
Altura 23.88 cm
I.S.B.N. 9781591397823
Profundidade 3.05 cm
Referência 9781591397823
Acabamento Brochura
Ano da edição 2010
Idioma Inglês
Número de Páginas 347
Peso 0.61 Kg
Largura 16.00 cm
AutorKiechel III,Walter


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