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Livro Digital

The Money-Raising Nonprofit Brand - Motivating Donors to Give, Give Happily, and Keep on Giving (Cód: 9310722)

Jeff Brooks

Wiley (Digital)

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Descrição

Why commercial-style branding doesn't work for nonprofits?and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding?a well-developed discipline with a history of commercial success?fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. Offers a real-world fundraising strategies that work in the nonprofit world Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world Nonprofit fundraising is a fundamentally different world?financially, emotionally, and practically?than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.

Características

Produto sob encomenda Sim
Marca Wiley (Digital)
Cód. Barras 9781118583401
Início da Venda 10/03/2016
Coleção / Série Wiley Nonprofit Authority
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Idioma 337
Número de Páginas 256 (aproximado)
Ano da Publicação 114
Peso 0.00 Kg
AutorJeff Brooks

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The Money-Raising Nonprofit Brand - Motivating Donors to Give, Give Happily... (Cód: 9310722) The Money-Raising Nonprofit Brand - Motivating Don... (Cód: 9310722)
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The Money-Raising Nonprofit Brand - Motivating Donors to Give, Give Happily... (Cód: 9310722) The Money-Raising Nonprofit Brand - Motivating Don... (Cód: 9310722)
R$ 70,14