Frete Grátis
  • Google Plus

The Network - The Battle For The Airwaves And The Birth Of The Communications Age (Cód: 9337278)

Woolley,Scott

Harpercollins Usa

Ooops! Este produto não está mais a venda.
Mas não se preocupe, temos uma versão atualizada para você.

Ooopss! Este produto está fora de linha, mas temos outras opções para você.
Veja nossas sugestões abaixo!

R$ 104,60 em até 3x de R$ 34,87 sem juros
Cartão Saraiva R$ 99,37 (-5%) em até 1x no cartão ou em até 5x de R$ 20,92 sem juros
Grátis

Cartão Saraiva
Quer comprar em uma loja física? Veja a disponibilidade deste produto
?

Entregas internacionais: Consulte prazos e valores de entrega para regiões fora do Brasil na página do Carrinho.

ou receba na loja com frete grátis

X

* Válido para compras efetuadas em dias úteis até às 18:00, horário de Brasília, com cartão de crédito e aprovadas na primeira tentativa.

Formas de envio Custo Entrega estimada
X Consulte as lojas participantes

Saraiva MegaStore Shopping Eldorado Av. Rebouças, 3970 - 1º piso - Pinheiros CEP: 05402-600 - São Paulo - SP

Descrição

The astonishing story of America s airwaves, the two friends one a media mogul, the other a famous inventor who made them available to us, and the government which figured out how to put a price on air.This is the origin story of the airwaves the foundational technology of the communications age as told through the forty-year friendship of an entrepreneurial industrialist and a brilliant inventor.David Sarnoff, the head of RCA and equal parts Steve Jobs, Jack Welch, and William Randolph Hearst, was the greatest supporter of his friend Edwin Armstrong, developer of the first amplifier, the modern radio transmitter, and FM radio. Sarnoff was convinced that Armstrong s inventions had the power to change the way societies communicated with each other forever. He would become a visionary captain of the media industry, even predicting the advent of the Internet.In the mid-1930s, however, when Armstrong suspected Sarnoff of orchestrating a cadre of government officials to seize control of the FM airwaves, he committed suicide. Sarnoff had a very different view of who his friend s enemies were.Many corrupt politicians and corporations saw in Armstrong s inventions the opportunity to commodify our most ubiquitous natural resource the air. This early alliance between high tech and business set the precedent for countless legal and industrial battles over broadband and licensing bandwidth, many of which continue to influence policy and debate today.' The astonishing story of two friends one a media mogul, the other a famous inventor and their fight to control America s airwavesFor more than a century, monopolies have constricted control of the airwaves, funneling power into the hands of a select few. In The Network, investigative journalist Scott Woolley recounts one of the greatest business heists in American history the massive rip-off of the airwaves as it played out in a compelling drama between the technology s inventor, Edwin Armstrong; its primary purveyor, David Sarnoff, the head of RCA and NBC; and corrupt government regulators across the country. Sarnoff and Armstrong were close friends and collaborators for decades, and together they oversaw the birth of radio and television. Optimists like Armstrong and Sarnoff believed that expanding the power of the airwaves would radically reduce the cost of connecting people and create new, giant industries. Many corrupt politicians and corporations, however, saw in Armstrong s inventions a threat to their power, and a reason to rig the rules in order to keep communications channels scarce and prices high. With a singular eye for detail and knack for narrative, Woolley paints vivid portraits of Sarnoff s and Armstrong s trials and triumphs, and of the many supporting characters Guglielmo Marconi and Lyndon B. Johnson, among others who stood in Armstrong s and Sarnoff s way. Woolley expertly reveals how this early alliance between high tech and business set the stage for today s Internet and the fights over the future of global communications that continue to rage.Masterfully weaving together the stories of these competing interests into a thrilling clash between progress and paralysis, innovation and stagnation, The Network tells the dramatic story of the friendship that drove a revolution in global communications and the powerful political and corporate interests that hijacked America s airwaves. Praise For The Network Woolley interweaves an engrossing tale of the evolution of the American communications industry with colorful details about the individuals who built the tech, and the regulatory challenges that threatened to derail it. Jonathan Zittrain, author of The Future of the Internet And How to Stop It and Professor of Law and Professor of Computer Science, Harvard University Scott Woolley presents a lively and informative account of the stunningly successful collaborations and final bitter fight of David Sarnoff and Edwin Armstrong, two visionary leaders who played key roles in the evolution of the wireless industry. The interaction of personalities, technology, business, and government regulation are of great current relevance, as those same issues again dominate in the rise of new revolutionary services and products. Andrew Odlyzko, Bell Labs and University of Minnesota communications expert Woolley packs a lot into this slim book. The author s portraits of Sarnoff and Armstrong are precise and multidimensional....A fluidly written and well-reported story. Booklist'

Características

Produto sob encomenda Sim
Marca Harpercollins Usa
Cód. Barras 9780062242754
Altura 23.11 cm
I.S.B.N. 9780062242754
Profundidade 3.05 cm
Referência 032846604
Acabamento Capa dura
Ano da edição 2016
Idioma Inglês
Número de Páginas 288
Peso 0.50 Kg
Largura 15.49 cm
AutorWoolley,Scott

Avaliações

Avaliação geral: 0

Você está revisando: The Network - The Battle For The Airwaves And The Birth Of The Communications Age

The Network - The Battle For The Airwaves And The Birth Of The Communicatio... (Cód: 9337278) The Network - The Battle For The Airwaves And The ... (Cód: 9337278)
R$ 104,60
The Network - The Battle For The Airwaves And The Birth Of The Communicatio... (Cód: 9337278) The Network - The Battle For The Airwaves And The ... (Cód: 9337278)
R$ 104,60