In The New Capitalist Manifesto, economic strategist Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, and pushing costs onto future generations. These outworn assumptions are good for creating only 'thin' value--gains that are largely illusory and produce diminishing returns every year.
For 'thick' value--enduring, meaningful, sustainable advantage that deeply benefits the larger society--Haque details five new cornerstones of prosperity in the twenty-first century:
-Loss advantage: From value chains to value cycles
-Responsiveness: From value propositions to value conversations
-Resilience: From strategy to philosophy
-Creativity: From protecting a marketplace to completing a marketplace
-Difference: From goods to betters
The New Capitalist Manifesto makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business as well as society.
|Produto sob encomenda||Não|
|Marca||Harvard Business Review Press|
|Ano da edição||2011|
|Número de Páginas||221|