Patrón is a tequila so sumptuous--and so brilliantly marketed--that it has become the world’s leading ultrapremium tequila and has changed the way the spirit is experienced: what was once 'gasoline' slammed back in a shot glass is now poured from an exquisite hand-blown bottle into a chilled glass and sipped to attain a 'Patrón high.'
Today, Patrón has grown to over a billion-dollar brand, and it is the largest generator of revenue of all tequila brands. Edelstein combines the dramatic story of the company’s rise to success in an astonishingly competitive and sometimes cutthroat industry with practical business lessons about R&D and brand building that business leaders can put to productive use in any industry.
|Produto sob encomenda||Sim|
|Ano da edição||2013|
|País de Origem||Estados Unidos|
|Número de Páginas||256|