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e-book

The Power of Business en Espanol (Cód: 8770019)

Harrison,Carlos; Jose Cancela

Harpercollins (Digital)

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The Power of Business en Espanol

R$41,97

Descrição

In The Power of Business en Español, Cancela, one of the most well-respected business experts in the Spanish-speaking world, provides readers with a guide to the exciting—yet often confusing—Spanish-language market. From how to deal with the many Spanish accents and colloquialisms to learning where the Spanish-dominant consumer really lives and spends money, The Power of Business en Español is a book that will demystify Spanish-dominant consumers for non-Spanish speakers. Broken down into seven easy chapters that include specific examples of real companies that have been successful (or unsuccessful) in their marketing techniques for this demographic, this handbook gives you the tools to build your business and reach out to this rapidly expanding market. Giving readers simple keys to understanding the people, the culture, and the language that unites this growing segment of the population, The Power of Business en Español is a road map for anyone who wants to prepare their business for the language hurdles of the twenty-first century or simply wants to learn more about their new neighbors.

Características

Peso 0.00 Kg
Produto sob encomenda Não
Marca Harpercollins (Digital)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Início da Venda 13/01/2009
Código do Formato Epub
Cód. Barras 9780061749728
Ano da Publicação 109
AutorHarrison,Carlos; Jose Cancela