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The Power Of Habit: Why We do What We Do, And How To Change (Cód: 4070880)

Duhigg, Charles

William Heinemann

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The Power Of Habit: Why We do What We Do, And How To Change



Charles Duhigg's thesis is powerful in its elegant simplicity: confront the root drivers of our behavior, accept them as intractable, and then channel those same cravings into productive patterns. His core insight is sharp, provocative, and useful.'
--Jim Collins, #1 bestselling author of 'Good to Great 'and' Built to Last'
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''The Power of Habit' is not a magic pill but a thoroughly intriguing exploration of how habits function. Charles Duhigg expertly weaves fascinating new research and rich case studies into an intelligent model that is understandable, useful in a wide variety of contexts, and a flat-out great read. His chapter on 'keystone habits' alone would justify the book.'
--David Allen, bestselling author of 'Getting Things Done: The Art of Stress-Free Productivity'

'Charles Duhigg masterfully combines cutting-edge research and captivating stories to reveal how habits shape our lives and how we can shape our habits. Once you read this book, you'll never look at yourself, your organization, or your world quite the same way.'
--Daniel H. Pink, author of #1 'New York Times' bestselling 'Drive' and 'A Whole New Mind'

'William James once observed that ninety-nine percent of human activity is done out of mere habit. In this fascinating book, Charles Duhigg reveals why James was right, documenting the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how Tony Dungy gets the most out of his football players? Or how the science of habits can be used to improve willpower? Read this book.'
--Jonah Lehrer, bestselling author of 'Proust Was a Neuroscientist 'and' How We Decide'


Produto sob encomenda Sim
Marca William Heinemann
Cód. Barras 9780434020362
Altura 21.00 cm
I.S.B.N. 9780434020362
Profundidade 1.00 cm
Acabamento Brochura
Idioma Inglês
Peso 0.44 Kg
Largura 14.00 cm
AutorDuhigg, Charles


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