Artboard 33Artboard 16Artboard 18Artboard 13Artboard 42Artboard 21Artboard 4Artboard 5Artboard 45Artboard 22Artboard 7Artboard 42Artboard 23Artboard 12Artboard 28Artboard 17?Artboard 28Artboard 43Artboard 49Artboard 47Artboard 15Artboard 32Artboard 6Artboard 22Artboard 5Artboard 25Artboard 1Artboard 42Artboard 11Artboard 41Artboard 11Artboard 23Artboard 10Artboard 4Artboard 9Artboard 6Artboard 8Artboard 7Artboard 3Artboard 12Artboard 25Artboard 34Artboard 43Artboard 44Artboard 16Artboard 24Artboard 13Artboard 5Artboard 24Artboard 31Artboard 1Artboard 12Artboard 27Artboard 30Artboard 36Artboard 44Artboard 9Artboard 17Artboard 6Artboard 27Artboard 30Artboard 29Artboard 26Artboard 2Artboard 20Artboard 35Artboard 15Artboard 14Artboard 50Artboard 26Artboard 14Artboard 40Artboard 21Artboard 10Artboard 37Artboard 46Artboard 33Artboard 8
e-book

The Product Manager'apos;s Handbook 4/E (Cód: 8338139)

Gorchels,Linda

McGraw-Hill Education, LLC (Prof C/S) (Livros Digitais)

Ooops! Este produto não está mais a venda.
Mas não se preocupe, temos uma versão atualizada para você.

Ooopss! Este produto está fora de linha, mas temos outras opções para você.
Veja nossas sugestões abaixo!

R$ 153,21

em até 5x de R$ 30,64 sem juros

Total:

Em até 1x sem juros de


Crédito:
Boleto:
Cartão Saraiva:

Total:

Em até 5x sem juros de


The Product Manager'apos;s Handbook 4/E

R$153,21

Descrição

The essential guide to seamless product management for today'apos;s fluid, unpredictable business world

Long considered the most useful and insightful guide of its kind, The Product Manager'apos;s Handbook has been fully revised and updated to give you the edge in today'apos;s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues.

This indispensable resource proves that the techniques and tools product managers use are similar-regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance-whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal.

The Product Manager'apos;s Handbook shows you how to integrate your organization'apos;s disparate segments into a cooperative, results-focused unit that produces satisfying products-from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to:

Balance breakthroughs and line extensions

Create business cases-including competitive assessment, market requirements, and risk reduction

Conduct gate reviews and beta testing and manage scope creep

Get everything in order for a smooth product launch



For those who manage existing lines, this guide provides:

Specific tips for each of the 4Rs of product life-cycle management

Brand guidelines

Approaches to customer message management

Advice on working with sales and the channel



Clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more.

The Product Manager'apos;s Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products-and beat the competition at every turn.

Características

Peso 0.00 Kg
Produto sob encomenda Não
Marca McGraw-Hill Education, LLC (Prof C/S) (Livros Digitais)
Número de Páginas 432 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 4552
Início da Venda 16/09/2011
Código do Formato Pdf
Cód. Barras 9780071773416
Número da edição 4
Ano da Publicação 111
AutorGorchels,Linda