Frete Grátis
  • Google Plus
Livro Digital

The Road To Luxury - The Evolution, Markets and Strategies of Luxury Brand Management (Cód: 9311342)

Ashok Som; Christian Blanckaert

Wiley (Digital)

Ooops! Este produto não está mais a venda.
Mas não se preocupe, temos uma versão atualizada para você.

Ooopss! Este produto está fora de linha, mas temos outras opções para você.
Veja nossas sugestões abaixo!

R$ 70,14 em até 2x de R$ 35,07 sem juros
Cartão Saraiva R$ 70,14 ou em até 3x de R$ 23,38 sem juros

Crédito:
Boleto:
Cartão Saraiva:

Total: R$0,00

Em até 2x sem juros de R$ 0,00


The Road To Luxury - The Evolution, Markets and Strategies of Luxury Brand Management

R$70,14

Descrição

A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field  Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets  Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.

Características

Produto sob encomenda Sim
Marca Wiley (Digital)
Cód. Barras 9780470830055
Início da Venda 03/03/2016
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Número da edição 1
Idioma 337
Código do Formato Epub
Número de Páginas 432 (aproximado)
Ano da Publicação 115
Peso 0.00 Kg
AutorAshok Som; Christian Blanckaert

Avaliações

Avaliação geral: 0

Você está revisando: The Road To Luxury - The Evolution, Markets and Strategies of Luxury Brand Management