Smart entrepreneurs know that the key to success isn t the originality of your offering, the brilliance of your team, or how much money you raise. It s how consistently you can grow and acquire new customers or, for a free service, users). That s called traction, and it makes everything else easier fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you re on the right path.
''Traction ''will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales Wikipedia), Alexis Ohanian reddit), Paul English Kayak), and Dharmesh Shah HubSpot). You ll learn, for example, how to:
.Find and use offline ads and other channels your competitors probably aren t using
.Get targeted media coverage that will help you reach more customers
.Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
.Improve your search engine rankings and advertising through online tools and research
Weinberg and Mares know that there s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in ''Traction'' will help you create and sustain the growth your business desperately needs.
|Produto sob encomenda||Sim|
|Ano da edição||2015|
|Número de Páginas||240|