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Livro Digital

Unchained Value: The New Logic of Digital Business (Cód: 2986442)

Cronin,Mary

HARVARD BUSINESS SCHOOL PRESS

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Descrição

Unchained Value offers a much-needed framework for assessing the impact of the Internet on sources of business value and competitive advantage. Helping managers at all levels develop and analyze e-commerce strategies, this invaluable book provides readers with the strategic firepower to totally rethink their businesses and benefit from the opportunities of the new economy. Internet expert Mary Cronin introduces a radically new model for organization she calls the digital value system--focused not on static, internally focused 'chains' but on dynamic, external webs of relationships that take full advantage of the power, flexibility, and opportunity of the digital arena. Using compelling data and case studies from dozens of online companies and innovative multinational corporations, Unchained Value identifies the new realities every company has to reckon with in the shift from internal value chains to Internet-based value systems, and illuminates who wins and who loses when processes traditionally controlled within the firm are optimized for an open, networked digital environment. Examining core business functions from supply chain management to product design and production, from sales distribution to customer support, Cronin describes how companies must align the entire business with the Internet, and details the challenges and rewards of implementing and expanding a digital value system successfully.

Características

Produto sob encomenda Sim
Marca HARVARD BUSINESS SCHOOL PRESS
Cód. Barras 9781578516667
Início da Venda 22/11/2012
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Tamanho do Arquivo 1186
Proteção Drm Sim
Ano da edição 112000
Idioma 337
Código do Formato Pdf
Número de Páginas 224 (aproximado)
Ano da Publicação 100
Peso 0.00 Kg
AutorCronin,Mary

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Unchained Value: The New Logic of Digital Business (Cód: 2986442) Unchained Value: The New Logic of Digital Business (Cód: 2986442)
R$ 64,18
Unchained Value: The New Logic of Digital Business (Cód: 2986442) Unchained Value: The New Logic of Digital Business (Cód: 2986442)
R$ 64,18