'Understanding Michael Porter' sets the record straight, providing the first concise, accessible summary of Porter s revolutionary thinking. Written with Porter s full cooperation by Joan Magretta, his former editor at 'Harvard Business Review,' this new book delivers fresh, clear examples to illustrate and update Porter s ideas.
Magretta uses her wide business experience to translate Porter s powerful insights into practice and to correct the most common misconceptions about themfor instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.
An added feature is an original Q&A with Porter himself, which includes answers to managers FAQs.
Eminently readable, this book will enable every manager in your organization to grasp Porter s ideasand swiftly deploy them to drive your company s success.'
|Produto sob encomenda||Sim|
|Marca||Harvard Business Review Press|
|Ano da edição||2011|
|Número de Páginas||256|