STOP TRYING TO BEAT EVERYONE ELSE. TRUE SUCCESS IS CREATING WORK THAT NO ONE ELSE CAN REPLICATE. DON'T AIM TO BE THE BEST - AIM TO BE THE ONLY. I was on the corporate hamster wheel. Seven years ago I had just gotten my MBA and hoped to do creative and meaningful work. But the soulless corporate jobs I found myself stuck in wanted people who would conform to the rules. Tired of struggling to keep my head above water, I decided to ride the waves - abandoning climbing the corporate ladder in order to pursue my dream of learning to surf. This definitely was not a 'smart' career move. But chasing waves inspired me and gave me the courage to chase a dream on land: starting the 'Unmistakable Creative' podcast. Interviewing more than 500 wildly creative people over the next six years gave me the ultimate education: I learned how guests such as Seth Godin, Elle Luna, Tim Ferriss, Simon Sniek, and Danielle LaPorte have blazed their own trails and rejected the pressure to do conventional work. These interviewees weren't just brave and inspiring, they were unmistakable. They knew that trying to be the best leaves you chained to others' definitions of success. Unmistakable work, on the other hand, could have been created by only one person, so competition is irrelevant. Think about Banksy's art or Tim Burton's films - unmistakable work needs no signature. I wrote this book in order to help you strip away conventional expectations and create your most meaningful, joyful, and unique work. Whether you're a business owner, artist, or someone who wants to leave your make on the world, I hope the stories in 'Unmistakable' will inspire you to create your own path.