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e-book

What You Need to Know About Marketing (Cód: 9313717)

Middleton,Simon

Wiley (Digital)

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What You Need to Know About Marketing

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Descrição

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activity
Chapter 1 - The Product.
Chapter 2 - The Marketing Strategy and the Marketing Plan
Chapter 3 - Your Customers.
Chapter 4 - Pricing and Promotion
Chapter 5 - Placement or Distribution.
Chapter 6 - Customer Engagement
Chapter 7 - Branding
Chapter 8 - Social Media and Digital Marketing

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Wiley (Digital)
Número de Páginas 280 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Início da Venda 30/12/2015
Código do Formato Pdf
Cód. Barras 9781119974581
Número da edição 1
Ano da Publicação 112
AutorMiddleton,Simon