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Win / Loss Reviews - A New Knowledge Model for Competitive Intelligence (Cód: 9313943)

Rick Marcet

Wiley (Digital)

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Win / Loss Reviews - A New Knowledge Model for Competitive Intelligence

R$56,00

Descrição

An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When those pieces of information are aggregated, analyzed and made available for all to use, the organization’s competitive position is greatly enhanced. Reveals how to turn field sales teams, a mostly underutilized resource, into net producers of competitive intelligence Exposes new and unconventional approaches for gathering and democratizing sales insights for a broad stakeholder audience Presents a proven knowledge sharing model that is being adopted by major companies worldwide Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed.  While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and line-of-site to the dynamics affecting business performance.

Características

Produto sob encomenda Sim
Marca Wiley (Digital)
Cód. Barras 9781118102589
Início da Venda 05/03/2016
Coleção / Série Microsoft Executive Leadership Series
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Número da edição 1
Idioma 337
Código do Formato Pdf
Número de Páginas 208 (aproximado)
Ano da Publicação 111
VOLUME 23
Peso 0.00 Kg
AutorRick Marcet

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