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e-book

Wine Marketing& Sales - Success Strategies for a Saturated Market (Cód: 8096422)

Wagner,Paul; Thach,Liz, Ph.d.; Olsen,Janeen, Ph.D.; Liz Ph.D. Thach; Janeen Ph.D. Olsen

Board and Bench Publishing, LLC (Livros Digitais)

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Wine Marketing& Sales - Success Strategies for a Saturated Market

R$67,50

Descrição

Long overdue this comprehensive text provides an indepth hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa's most respected wine marketing and communication consultant this new work covers the total range of the wine marketing profession from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business it's essential to a rounded college marketing curriculum and necessary and accessible for winery owners and staff who lack formal marketing training. Serious wine enthusiasts or anyone who has ever dreamed of owning a winery will encounter information never before published; and for dispirited wine marketers everywhere who feel like they're herding alligators this is a book that should give them plenty of ideas about how to navigate the wine-market swamp and drive them to your brand.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Board and Bench Publishing, LLC (Livros Digitais)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 93642
Início da Venda 01/03/2007
Código do Formato Pdf
Cód. Barras 9781934259344
Ano da Publicação 2007
AutorWagner,Paul; Thach,Liz, Ph.d.; Olsen,Janeen, Ph.D.; Liz Ph.D. Thach; Janeen Ph.D. Olsen