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Livro Digital

20th Anniversary For Dummies (Cód: 9283388)

Consumer Dummies

Wiley (Digital)

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20th Anniversary For Dummies

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Descrição

The history, statistics, and fun facts! Although yellow-and-black For Dummies books are pervasive today — found all over the world and wherever books are sold, covering subjects from Access to Zune — at one time they didn't exist at all. How did this brand come about? What juicy tidbits exist in the Hall of Memories to explain the brand's titling strategy (Dummies? I'm not a dummy!) and its unique elements like cartoons and icons? This special anniversary edition answers these questions and provides insight into how the launch of a single book in 1991 evolved into a global brand phenomenon. Open the book and find: The first book and how it came to market Decisions that helped establish the brand The role authors have played in making Dummies successful The evolution of Dummies packaging The brand around the globe Fun Dummies moments in history Learn about: The first Dummies book and how it came to be The brand's history and milestones Each book series, licensed products, memorable quotes, and more!

Características

Produto sob encomenda Sim
Marca Wiley (Digital)
Cód. Barras 9781118066409
Acabamento ebook
Gratuito Não
Proteção Drm Não
Peso 0.00 Kg
AutorConsumer Dummies

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