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Advanced Google Adwords (Cód: 9210280)

Geddes, Brad

Sybex

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Advanced Google Adwords

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Descrição

Optimize Your AdWords Account with Advanced Techniques, Tips, and InsightsDo you want to increase your AdWords ROI and drive more traffic to your site? In this comprehensive guide to AdWords, you will learn expert strategies to create, manage, and tweak AdWords campaigns that improve your bottom line.Discover how to choose and organize keywords based upon user intent and the buying funnelLearn to control exactly when, where, and how your ads are displayedWrite ads that connect with searchers to not only increase traffic, but also increase salesLearn the secrets that make the content network perform for your goalsCreate landing pages that increase conversion ratesGet insight into how quality score is calculated and techniques for improving your quality scoreDelve into different bidding techniques so every keyword becomes profitableMaster testing ad copy and landing pages to determine your profits for every impressionDevelop a schedule-friendly action plan to continuously optimize and expand your AdWords accountGet a Google AdWords gift card worth $25, plus save $50 on an Advanced AdWords for Success Seminar and save up to $100 on Certified Knowledge TrainingNever before has an advertising program existed that has a level playing field for small businesses and international enterprises. Regardless of your AdWords spend or company size, the strategies covered inside this book will help your advertising become more profitable.Praise for 'Advanced Google AdWords'Paid search expert Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability.--Chris Sherman, Executive Editor, Search Engine LandDo you want to know how to win at paid search? Do you want to become an advanced AdWords user and make your organization successful at using PPC? Then read this book. Brad has compiled into one resource what it would take you a decade to learn yourself.--Joshua Dreller, Vice President, Media Technology and Analytics, Fuor DigitalThe real goal is to connect your business to the right searchers, engage them, and turn them into paying customers. That's what this book will help you do.--Vanessa Fox, author, Marketing In The Age Of Google What's the secret to making every pay-per-click of your Google AdWords really pay? This guide - written by a Google Advanced AdWords seminar instructor - shows you exactly how to apply advanced techniques and tactics for better results. It provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced concepts. Foreword by Vallaeys, Fred

Características

Peso 0.83 Kg
Produto sob encomenda Sim
Marca Sybex
I.S.B.N. 9780470500231
Referência 010880572
Altura 23.88 cm
Largura 18.54 cm
Profundidade 3.05 cm
Número de Páginas 519
Idioma Inglês
Acabamento Brochura
Cód. Barras 9780470500231
Ano da edição 2010
AutorGeddes, Brad