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e-book

Advertising in Tourism and Leisure (Cód: 8624623)

Pritchard, Annette; Morgan, Nigel

ROUTLEDGE

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Advertising in Tourism and Leisure

R$209,97

Descrição

'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.

Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion.

Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries.

Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca ROUTLEDGE
Número de Páginas 346 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 7810
Início da Venda 21/11/2014
Código do Formato Epub
Cód. Barras 9781136430558
Ano da Publicação 113
AutorPritchard, Annette; Morgan, Nigel