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Alliance Advantage (Cód: 545721)

Hamel, Gary; Doz,Yves L.

Harvard Business Review Press

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Alliance Advantage



Partnerships between companies receive a great deal of attention from top managers and researchers at the time of their formation. This attention results largely from the common perception that the initial structuring of partnerships and establishment of common goals determines partnership outcomes and success. In 'Alliance Advantage,' Doz and Hamel shift the focus away from deal making to the internal processes within the partnership and the unfolding interactions among partners that play an important and relatively unexplored role in shaping outcomes. Focusing on the underlying reasons why companies enter alliances and the processes by which they continually learn from their interactions and re-evaluate common--and individual--goals, the authors paint a sophisticated picture of alliance dynamics over time. The authors challenge organizations to define their objectives for alliance formulation and consider whether their own corporate culture provides an 'alliance ready' atmosphere. 'An outstanding book! Alliance Advantage nails the essence of what it takes to create great alliances. Doz and Hamel's grasp of both the evidence and nuance of what makes alliances succeed moves us beyond the myths and anecdotes to the real facts and practicalities.'--Alex Zaffaroni, Founder, Alza Corporation 'Doz and Hamel cover interesting and compelling issues, and Alliance Advantage is an important contribution to the literature.'--Robert E. Spekman, Tayloe Murphy Professor of Business Administration, Darden Graduate School of Business, University of Virginia 'Alliance Advantage addresses a significant and timely topic. Alliances are important instruments of strategy today, and there are few, if any,thoughtful discourses on the subject for managers. This book fills that void.'--Balaji S. Chakravarthy, Edson W. Spencer Land Grant Chair in Technological Leadership, Curtis L. Carlson School of Management, University of Minnesota


Peso 0.67 Kg
Produto sob encomenda Sim
Marca Harvard Business Review Press
I.S.B.N. 0875846165
Referência 9780875846163
Altura 24.08 cm
Largura 16.66 cm
Profundidade 3.38 cm
Número de Páginas 316
Cód. Barras 9780875846163
Ano da edição 1998
País de Origem Estados Unidos
AutorHamel, Gary; Doz,Yves L.