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e-book

Beyond Fair Trade - How One Small Coffee Company Helped Transform a Hillside Village in Thailand (Cód: 9541910)

Pendergrast, Mark

Greystone Books

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Beyond Fair Trade - How One Small Coffee Company Helped Transform a Hillside Village in Thailand

R$40,69

Descrição

In 2006, prominent businessman John Darch met with a man named Wicha Promyong. That meeting led to the establishment of an equal partnership business venture—a partnership that goes beyond fair trade and shows that capitalism can have a human side. Today the Doi Chaang Coffee Company’s coffee can be found across the world.

Mark Pendergrast takes the reader on a journey through time and place as he leads us through the history of the ancient, persecuted hill tribe, the Akha, from their very roots to their current status as makers of one of the world’s top coffees. Along the way he explains the history of cash crops ranging from opium to coffee, the latter being the crop that has saved the Akha and restored a sense of pride in the Akha people. He tells the story of John Darch and Wicha Promyong and acknowledges their primary role in this story, but he also tells the story of the many people without whom this venture may never have succeeded. This is not a story about charity; it is the story about a real partnership based on a groundbreaking approach to international business practices.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Greystone Books
Número de Páginas 300 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 2873
Início da Venda 19/09/2015
Código do Formato Epub
Cód. Barras 9781771641050
Ano da Publicação 115
AutorPendergrast, Mark