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e-book

Break From the Pack - How to Compete in a Copycat Economy (Cód: 2893164)

Harari,Oren

PEARSON TECHNOLOGY GROUP

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Break From the Pack - How to Compete in a Copycat Economy

R$70,69

Descrição

Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's Copycat Economy, companies must break from the pack. This book will show how. Oren Harari starts by touring 'quot;Commodity Hell,'quot; and identifying 10 common mistakes that keep companies trapped in the pack. Next, Harari introduces six strategies for propelling your organization where competitors can't follow. Learn how to dominate markets (and when to leave them); how to create a 'quot;higher cause'quot; that will mobilize stakeholders; and how to build a pipeline of cool, compelling products, in any industry. Harari reveals new ways to take customers far beyond mere 'quot;satisfaction,'quot; and shows how to innovate in even the most prosaic areas of a business. Learn how to avoid destructive mergers, and buy what really matters: talent, imagination, foresight, speed, rebelliousness, and inspiration. Finally, Harari offers a candid 'quot;12 Step'quot; program for transforming leadership behavior to lead the charge -- and leave competitors in the dust.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca PEARSON TECHNOLOGY GROUP
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 1793
Início da Venda 24/08/2006
Código do Formato Pdf
Cód. Barras 9780136136798
Ano da edição 82006
Ano da Publicação 2006
AutorHarari,Oren