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e-book

Business Development and Marketing for Lawyers (Cód: 9494712)

Justin Grensing; Linda Pophal

EBOOKIT.COM

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Business Development and Marketing for Lawyers

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Descrição

Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from–which can be both a benefit and a challenge. This book provides an overview of marketing and its implications for attorneys in solo, small, mid-size or even large firm environments.

You will learn about the elements of the promotion mix, advantages and disadvantages of each; how to generate publicity and media coverage; the importance of your web site and how to maximize it for effectiveness; how to use social media effectively; developing marketing plans and best practices in business development and networking.

Importantly, this book offers a strategic approach to marketing focusing not on "one-off" tactics, but on developing strategies to drive desired outcomes.

The practical approach taken will provide you with many key takeaways and action items that you can immediately implement to grow your practice.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca EBOOKIT.COM
Número de Páginas 158 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Proteção Drm Sim
Código do Formato Epub
Cód. Barras 9781456617165
Ano da Publicação 113
AutorJustin Grensing; Linda Pophal