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Contagious - Why Things Catch On (Cód: 9346135)

Berger,Jonah

Simon & Schuster Usa

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Contagious - Why Things Catch On

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Descrição

The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness'). 'What makes things popular? 'If you said advertising, think again. People don t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He s studied why 'New York Times' articles make the paper s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In 'Contagious,' Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually 'increased' drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender. 'Contagious' provides a set of specific, actionable techniques for helping information spread for designing messages, advertisements, and content that people will share. Whether you re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, 'Contagious 'will show you how to make your product or idea catch on.'

Características

Peso 0.18 Kg
Produto sob encomenda Sim
Marca Simon & Schuster Usa
I.S.B.N. 9781451686586
Referência 042459534
Altura 21.34 cm
Largura 13.97 cm
Profundidade 1.52 cm
Número de Páginas 256
Idioma Inglês
Acabamento Brochura
Cód. Barras 9781451686586
Ano da edição 2016
AutorBerger,Jonah