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e-book

Creating the Strategy: Winning and Keeping Customers in B2B Markets (Cód: 5100490)

Gould,Rennie

Kogan Page Digital

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Creating the Strategy: Winning and Keeping Customers in B2B Markets

R$115,59

Descrição

Creating the Strategy is a practical, 'how-to' book that brings together the most important elements of business strategy, B2B marketing theory and sales management. Aimed at those wanting to structure their organisations around the winning & keeping of customers in B2B markets, the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance. It looks at those elements responsible for creating outstanding sales and business performance in B2B markets. The book identifies the importance of sales & customer strategy and the role of management; considers all the elements in creating sales and customer strategy, such as Strategic Vision, The Value Proposition and Customer Strategy; examines how sales and customer strategy is managed and considers Direction & Leadership, People & Performance and Motivation & Development; and considers how sales & customer strategy is implemented and considers Action Priorities, Leading Change and Lessons from Consultancy.

Características

Peso 0.00 Kg
Produto sob encomenda Não
Marca Kogan Page Digital
Número de Páginas 288 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 3518
Início da Venda 22/10/2013
Código do Formato Epub
Cód. Barras 9780749466183
Ano da Publicação 112
AutorGould,Rennie