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Culture and Public Relations (Cód: 8630794)

Sriramesh, Krishnamurthy

Taylor & Francis Ltd (Livros Digitais)

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Culture and Public Relations

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Descrição

Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the 'quot;corporate cultures'quot; of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries.

With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 296 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 2753
Início da Venda 04/05/2012
Código do Formato Epub
Cód. Barras 9781136514449
Ano da Publicação 112
AutorSriramesh, Krishnamurthy