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e-book

Customer CEO - How to Profit from the Power of Your Customers (Cód: 9454103)

Port,Michael; Chuck Wall

Taylor & Francis Ltd (Livros Digitais)

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Customer CEO - How to Profit from the Power of Your Customers

R$29,97

Descrição

Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers customer possess - including 'the power of me,' 'the power of the heart,' and 'the power of rebellion' - and how companies can profit by understanding the power of their customers. Based on more than a decade of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three-dozen companies that embrace the power of their customers. By reading this book, every leader can transform their business into a Customer CEO company.

Características

Peso 0.00 Kg
Produto sob encomenda Não
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 240 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 1527
Início da Venda 21/10/2016
Código do Formato Epub
Cód. Barras 9781351862042
Ano da Publicação 2016
AutorPort,Michael; Chuck Wall