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e-book

Customer Relationship Management - A Global Perspective (Cód: 9478894)

Ajami, Riad A.; Goddard, G. Jason; Raab, Gerhard

Taylor & Francis Ltd (Livros Digitais)

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Customer Relationship Management - A Global Perspective

R$314,90

Descrição

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 216 (aproximado)
Idioma 337
Acabamento e-book
Formato Livro Digital Pdf
Gratuito Não
Início da Venda 13/05/2016
Código do Formato Pdf
Cód. Barras 9781317155447
Ano da Publicação 116
AutorAjami, Riad A.; Goddard, G. Jason; Raab, Gerhard