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Cyberpop - Digital Lifestyles and Commodity Culture (Cód: 9607672)

Matrix,Sidney Eve

Taylor & Francis Ltd (Livros Digitais)

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Cyberpop - Digital Lifestyles and Commodity Culture

R$164,85

Descrição

Cyberpop is an analysis of cyberculture and its popular cultural productions. The study begins with a Foucaultian model of cyberculture as a discursive formation, and explains how some key concepts (such as 'apos;virtuality,'apos; 'apos;speed,'apos; and 'apos;Connectivity'apos;) operate as a conceptual architecture network linking technologies to information and individual subjects. The chapters then each focus on a particular cyberfiguration, including Hollywood films (GATTACA, The Matrix), popular literature (William Gibson'apos;s Neuromancer, Scott Westerfeld'apos;s Polymorph), advertising for digital products and services (Apple Computer'apos;s 'apos;1984/McIntosh'apos; campaign, AT&T'apos;s 'apos;mLife'apos; campaign), digital artworks (including virtual females such as Motorola'apos;s 'apos;Mya'apos; and Elite Modeling Agency'apos;s 'apos;Webbie Tookay,'apos; and work by visual artist Daniel Lee for Microsoft'apos;s 'apos;Evolution'apos; campaign), and video games (Tomb Raider). Each close reading illustrates the ways in which representations of digital lifestyles and identities - which typically fetishize computers and celebrate a 'apos;high tech'apos; aesthetic encourage participation in digital capitalism and commodity cyberculture. Matrix argues that popular representations of cyberculture often function as forms of social criticism that creatively inspire audiences to 'apos;think different'apos; (in the words of Mac advertising) about the consequences of the digitalization of everyday life.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Acabamento e-book
Gratuito Não
Proteção Drm Não
Código do Formato Epub
Cód. Barras 9781135506711
AutorMatrix,Sidney Eve