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Digital Television - Dtv And The Consumer (Cód: 242676)

Book,Connie Ledoux

Wiley Blackwell

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Digital Television - Dtv And The Consumer

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Descrição

Dozens of books currently available address some aspect of digital television, yet almost all of these texts deal exclusively with engineering and production issues associated with implementing new hardware and software. Digital Television: DTV and the Consumer offers a pragmatic, more socially oriented basis for understanding digital television. Beginning with a basic summary of how digital television works and how it evolved into its present state in the different television viewing environments (over-the-air, cable and satellite), author and researcher Book then offers the reader a more practical understanding of how digital television is currently being consumed in the household. Additionally, the text presents a summary of what consumers are saying regarding their digital television experience and what this data suggests for the future development of digital television business models.
Unique to this volume are numerous Innovator Essays by some of the industry’s digital television pioneers. These insightful essays – from significant DTV innovators such as Jim Goodmon, president and CEO of Capitol Broadcasting, home of the first commercial digital television broadcast – give brief snapshots of critical moments in the transition and rollout of DTV, while focusing on what the future holds for consumers and the broadcast and electronics industries.
The latest entry in Blackwell Publishing’s Media and Technology series, Digital Television: DTV and the Consumer provides media students, scholars, and professionals a compelling perspective of the social and cultural presence of this emerging technological phenomenon.

Características

Peso 0.49 Kg
Produto sob encomenda Sim
Marca Wiley Blackwell
I.S.B.N. 0813809274
Referência 0006035103
Altura 22.76 cm
Largura 15.24 cm
Profundidade 1.88 cm
Número de Páginas 286
Idioma Inglês
Acabamento Brochura
Cód. Barras 9780813809274
Número da edição 286
Ano da edição 2004/07/30
AutorBook,Connie Ledoux