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e-book

Discovery-Driven Growth - A Breakthrough Process to Reduce Risk and Seize Opportunity (Cód: 3737972)

Mcgrath,Rita; McGrath,Rita Gunther; Macmillan,Ian C.

HARVARD BUSINESS REVIEW PRESS

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Discovery-Driven Growth - A Breakthrough Process to Reduce Risk and Seize Opportunity

R$68,55

Descrição

You'apos;ve been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?

In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it'apos;s too late.

Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company'apos;s full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you'apos;ll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.

Características

Produto sob encomenda Não
Marca HARVARD BUSINESS REVIEW PRESS
Cód. Barras 9781422129494
Acabamento e-book
Início da Venda 16/03/2009
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Tamanho do Arquivo 2984
Proteção Drm Sim
Idioma 337
Código do Formato Epub
Número de Páginas 249 (aproximado)
Ano da Publicação 109
Peso 0.00 Kg
AutorMcgrath,Rita; McGrath,Rita Gunther; Macmillan,Ian C.