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e-book

Doing Business in China (Cód: 9540832)

AMBLER , TIM; Chao Xi

Taylor & Francis Ltd (Livros Digitais)

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Doing Business in China

R$137,85

Descrição


China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this fourth edition have kept pace with the rapid developments. China is now far more international but the fundamental business culture has not altered greatly. The new edition of this highly successful textbook offers Western and non-Chinese businesspeople a theoretical framework for the understanding of business practices, markets, negotiations, organizations, networks and the Chinese business context.

Building on the strengths of the previous editions, the book provides a guide to market entry, managing operations and marketing in this unique social and cultural environment by including:



Factors that lead to business success


14 new or revised case studies, including include windfarms, fine wines and new consultancy businesses


Discussion of marketing issues, notably products, pricing, distribution, advertising and promotion


Dos and don'apos;ts when choosing business partners and negotiating


Guides to further resources in local cultures to help businesses tailor their strategies to local conditions.


Offering a fresh look at the evolving marketplaces and their interactions with government and the army, the fourth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.

Características

Produto sob encomenda Não
Marca Taylor & Francis Ltd (Livros Digitais)
Cód. Barras 9781317370802
Acabamento e-book
Início da Venda 19/12/2016
Formato Livro Digital Epub
Gratuito Não
Número da edição 4
Idioma 337
Código do Formato Epub
Ano da Publicação 2016
Seller ID 1
Peso 0.00 Kg
AutorAMBLER , TIM; Chao Xi