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e-book

Electronic Commerce - Principles and Practice (Cód: 3026150)

Bidgoli, Hossein

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Electronic Commerce - Principles and Practice

R$252,96

Descrição

This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. Electronic Commerce is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book'apos;s chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.Offers a generalist'apos;s overview of the field and its major players for people with little or no technical backgroundEvery chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applicationsProjects and hands-on exercises conclude each chapter

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca ELSEVIER S&T
Idioma 337
Acabamento e-book
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Início da Venda 29/08/2001
Código do Formato Pdf
Cód. Barras 9780080505299
Ano da edição 12009
Ano da Publicação 101
AutorBidgoli, Hossein