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e-book

Emerging Business Online - Global Markets and the Power of B2B Marketing, Portable Documents (Cód: 3114659)

Fawzy, Lara; Dworski, Lucas

PEARSON TECHNOLOGY GROUP

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Emerging Business Online - Global Markets and the Power of B2B Marketing, Portable Documents

R$160,68

Descrição

In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (“Emerging Business Online”) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world’s fastest-growing markets, and create significant value where it never existed before.   The authors begin with an up-to-date introduction to emerging markets, including economic potential, languages, culture, time zones, economies, politics, and Internet/mobile penetration. Next, they review emerging market best practices for branding, distribution, segmentation, and collaboration. Then, in the heart of the book, they introduce the powerful, three-phase Internet-based ebocube B2B marketing and sales model.   Readers will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and channels; how to budget and manage marketing operations; and much more. Emerging Business Online concludes with detailed case studies showing ebocube at work driving real profits.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca PEARSON TECHNOLOGY GROUP
Número de Páginas 305 (aproximado)
Acabamento e-book
Territorialidade Internacional
Gratuito Não
Tamanho do Arquivo 1543
Início da Venda 10/09/2010
Código do Formato Pdf
Cód. Barras 9780132311960
AutorFawzy, Lara; Dworski, Lucas