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Enterprise 2.0 - New Collaborative Tools For Your Organizations Toughest Challenges (Cód: 9187581)

Mcafee,Andrew

Harvard Business Review Press

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Enterprise 2.0 - New Collaborative Tools For Your Organizations Toughest Challenges

R$116,00

Descrição

'Web 2.0' is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence.
Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they're doing this, and why it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds.
Most organizations, however, don't find it easy or natural to use these new tools initially. And executives see many possible pitfalls associated with them. Enterprise 2.0 explores these concerns, and shows how business leaders can overcome them.
McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.

Características

Produto sob encomenda Não
Marca Harvard Business Review Press
Cód. Barras 9781422125878
Altura 23.37 cm
I.S.B.N. 9781422125878
Profundidade 2.54 cm
Referência 9781422125878
Acabamento Capa dura
Ano da edição 2009
Idioma Inglês
Número de Páginas 231
Peso 0.45 Kg
Largura 15.75 cm
AutorMcafee,Andrew