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e-book

Enterprise - Entrepreneurship and Innovation (Cód: 8321116)

Lowe,Robin; Marriott,Sue

Taylor & Francis Ltd (Livros Digitais)

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Enterprise - Entrepreneurship and Innovation

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Descrição

Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains:
* case studies and 'apos;pause and reflect'apos; situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in 'apos;real life'apos;.
* integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation.
* an accompanying website giving students and lecturers access to additional resources in order to explore the subject further. A full set of powerpoint slides plus exercises is included, plus suggestions for the use in class of the case studies and other illustrations. Students can access further learning resources to build up their knowledge of innovation situations using the hotlinks to useful websites that will add further depth and bring up to date the case studies and illustrations.


Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation shows:

* how to understand and acquire the entrepreneur'apos;s skills, attitudes and knowledge
* the techniques needed to generate new business and create a new organisation
* how to become more innovative, self reliant, and opportunistic.
* the learning and decision-making processes of entrepreneurs

Características

Produto sob encomenda Não
Marca Taylor & Francis Ltd (Livros Digitais)
Cód. Barras 9781136405716
Acabamento e-book
Início da Venda 25/06/2012
Territorialidade Internacional
Formato Livro Digital Pdf
Tamanho do Arquivo 1940
Idioma 337
Código do Formato Pdf
Número de Páginas 472 (aproximado)
Ano da Publicação 112
Peso 0.00 Kg
AutorLowe,Robin; Marriott,Sue