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e-book

Event Studies - Theory, research and policy for planned events (Cód: 9751313)

Page,Stephen J.; Getz,Donald

Taylor & Francis Ltd (Livros Digitais)

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Event Studies - Theory, research and policy for planned events

R$148,39

Descrição

Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them.
This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture.
New to this edition:

New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field
Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events
New and additional case studies throughout the book from a wide range of international events
Companion website to include PowerPoint slides and updated Instructor'apos;s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 534 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 5425
Início da Venda 22/02/2016
Cód. Barras 9781317481614
Número da edição 3
Ano da Publicação 2016
AutorPage,Stephen J.; Getz,Donald